“They listened to you Holly. Our company newsletter says that “Business” fares will be renamed “Anytime” fares starting today. The BS 🙂 will remain the same.”

A PlaneBusiness Banter subscriber wrote me this morning to alert me to the fact that effective today, Southwest Airlines has changed the name of its fare classes.

You may recall that yours truly has gone on a rant more than once over the fact the airline changed its three major fare classifications that potential customers see when they go to purchase a ticket to “Business Select, Business and Wanna Get Away” when they rolled out BS in November.

Not a good thing — as customers were then assaulted with two columns of expensive fares, each labeled with a “business” moniker when they went to purchase a ticket.

As our subscriber noted and this screenshot shows, the airline has apparently come to its senses. Well, at least on the concept of labeling that second fare class as “Business” fares.  They have now been tagged “Anytime” fares.

Very good. I approve.

You folks at Southwest can send my marketing consulting check to me here c/o PlaneBuzz — or I can just pick it up at the Southwest annual meeting next month.

🙂

On that note, you probably won’t see much of me today as this week’s issue of PBB is very long and I anticipate that I will still be working on it tomorrow.  That’s what happens when you have a huge news week coupled with a huge earnings week.

Behave yourself in the meantime.

Ticker: (NYSE:LUV)

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