The folks at Alaska Airlines sent me an email today, introducing me to their new virtual assistant for Alaska customers.

Just a side note. I have never really “warmed” to the whole avatar thing. I guess because I’ve never thought of a really useful use for one.

But after having visited with “Jenn” over the last half hour, I have to say I am pretty impressed.

It’s a pretty cool way to handle customer questions.

You can grill Jenn yourself by going here. 

Over about a 20 minute period, I threw my best questions at Jenn, including ones about seat pitch, schedules, onboard options, weather, and refundable tickets. Just to mention a few of my queries.

Not only does she answer back in the answer box on your screen, but your browser is also then automatically taken to the appropriate page on the Alaska Airlines website that is appropriate to the question.

Pretty cool. I like it.

Try it.

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