I’ve been researching the various advertising options for the Buzz of late, and basically, for small niche players like us — the mega-Google click-through advertising platform is never going to provide any serious level of revenue.

But while we may go with a very limited type of sponsorship at some point – one thing I am never, never, NEVER, going to do is embed advertising in the text of this blog. If you ever see advertising hyperlinks embedded in the words of this blog, you can be assured that something drastic has happened. Like — I have nothing to do with it anymore.

Now, I have seen tasteful inserts of the oh-so-present Google code. You know, inserts that don’t look like orphaned white text blocks of obvious advertising links plopped down on a page.

But I’m talking about trying to read a post online where words are highlighted in the actual copy — and those hyperlinks open up little advertising windows.

I just went over to TheStreet.com, and that may be the last time I do.

Been over there lately? Think those highlighted underlined words that populate a story are links? No. Oh, they are links. But they are links to pop-up advertisements. And just an errant mouse movement on the part of you, the reader, causes these things to mushroom all over your screen.

What an annoying new bright idea this is.

I’ve already come to the point where I will only visit Forbes.com if it is absolutely necessary — as a result of the jam-packed code heavy in-your-face advertising onslaught you hit every time you try and access a story — usually highlighted by those oh-so-obnoxious Ken Fisher video advertisements.

Almost as annoying as the thought of cellphone use on airplanes.

Well — maybe not that bad. But close.