In all the hub-bub this week over the changes in Southwest AIrlines‘ fare structure, I forgot to say something about the airline’s really nifty web-based audio-video system they used this week to hold their web cast press conference.

I do not recall the name of the product that popped up on my computer, after I went to the media-designated web address, but the system they used was excellent. I’ll drop the folks there a note today and ask them who it was.

Not sure if this is the same system the airline has used in the past, as I have never participated in one of their live calls in this manner before, but audio quality was excellent, we saw slides of the changes to the website set-up come up on our computer as Kevin Krone, their IT wizard went through the changes — and if we had a question, there was a little box right there for you to type in the question. Southwest corp com folks then would read out the questions sent in by various folks to CEO Gary Kelly in-house in Dallas. (There were also reporters there underfoot who asked questions directly.)

Very, very, nice system. Would be nice to see more airlines be so open and technologically advanced when they do webcasts. Then again, it would be nice to see more airlines do more live webcasts. Period.

Ticker: (LUV:NYSE)

Technorati Tags: airlines, Southwest Airlines