A number of you have dropped me notes commenting on the change of boarding procedure at Southwest, and essentially you are all asking the same question. Don’t I think this is just an interim move to an eventual reserved seating process?
Probably.
Then again, I can’t believe they are also not going to try and “up the ante” to become a “first-boarder.” In other words, they will either start charging a surcharge for emergency row “first class” seats, or they may offer some way to “bump” up your place in line.
For a fee of course.