Yes, well, “they” have obviously never been involved in the airline industry.

As many of you know, a group of Aloha and Hawaiian Airlines’ employees recently started a website called H.E.R.O. This stands for Hawaiian airline Employees Repelling Ornstein.

Yes, that would be Jonathan Ornstein, as in the CEO of Mesa Air Group (MESA:Nasdaq) which owns “go!” (Or as we have dubbed the effort, “Hawaii Five-O”)

A couple of weeks ago the H.E.R.O. site went black. First there was a request for some pro bono legal help posted on the site, and then there was a message on the site saying it would be back, after it was sold to new owners.

What was going on?

I’m still not sure, but here’s my hunch. I suspect that the legal eagles at Mesa sent the folks behind the site a “cease and desist” threat of some type.

So after the ownership of the site was changed from private hands, and apparently some legal eagles working for the employees deemed the content on the site to be non-actionable — the site is now back up — and the group doesn’t seem to have missed a beat. As they continue to beat up on Mesa and its fearless leader.

In fact, there is a new offering on the site that might be just the thing for an airline fan’s stocking this Christmas.

You can access the bogus Amazon sales page for the parody review of Jonathan’s new book, “First to Worst” here.

I have to admit. I don’t know where they found that picture of JO, but it has to be one of the worst pictures of anyone I’ve ever seen.

These guys at H.E.R.O. have a real future in politics.