When last we checked in with the bizarro world of Spirit Airlines‘ advertising, the airline was promoting its “Hunt for Jimmy Hoffa” Sale.

Today, yet another winner from the airline.

And I quote,

Spirit Airlines Introduces the Dead Presidents Sale

Wednesday September 20, 4:00 pm ET

Holla for Fares Starting at a Dolla(A)!

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–Sept. 20, 2006–Spirit Airlines today announces the Dead Presidents Sale with fares starting at $1(A) each way.

“How many dead presidents does it take to go on your next trip? Here’s a hint: During Spirit Airlines’ Dead Presidents sale, it’s not all about the Benjamins,” said Graham Parker, vice president of pricing and revenue management for Spirit Airlines. “We’re offering fares that start with our first president – that’s $1 each way! So holla if you want to spend a dolla for your next flight! We’ll also have fares in honor of Lincoln, Hamilton (our honorary president), Jackson, Grant, and Benjamin, so click on over to spiritair.com and let the Dead Presidents take you on your next trip in style and of course, for less!”

Okay, now I admit, the first time I read this I missed the point. Benjamins? What’s Benjamin Harrison got to do with this?

Then I got it.

But the problem is — Benjamin Franklin, who appears on the $100 bill — was not a President of the United States.

Yes, he is dead.

But he was not a President.

<shaking my head>

Maybe the guys at Spirit have been running around outside a little too long with those kites?